Place your order
Pick a package or build your own shoot from photos, drone, video, floor plans, and 3D tours. The order form keeps the services, property details, access notes, and preferred timing together from the start.
A few minutes onlineBright, polished photography, video, drone, floor plans, and 3D tours — delivered through one simple experience for real estate, rentals, construction, and local brands.
Choose the kind of work you need and see the photography, video, tour, and delivery options that fit it.
HDR interior and exterior photography that showcases every room in its best light. Sky replacement included at no extra cost on every shoot.
Stunning aerial shots with estimated lot lines included, helping buyers visualize the full scope of the property and surrounding land.
Full interior and exterior cinematic walkthrough with drone footage included when conditions allow. Perfect for luxury and waterfront listings.
Immersive Matterport 3D tours that let buyers explore every corner of the home from anywhere in the world, 24/7.
Vertical short-form video edited to music, optimized for Instagram and TikTok. Up to 90 seconds of interior and exterior clips.
Accurate 2D floor plans of the entire home with fixed furniture included — a powerful tool for helping buyers understand layout and flow.
Dramatic dusk and golden hour photography that makes listings unforgettable. Exterior and interior shots timed to the perfect light.
Turn a strong daytime exterior into a polished dusk image—ideal for a dramatic hero photo without scheduling a second visit.
Specialized photography packages for short-term rental hosts. Styled to attract bookings and stand out on Airbnb, VRBO, and direct booking sites.
Photo and video content for wineries, breweries, restaurants, B&Bs, and tourism brands across the Finger Lakes region.
Professional headshots and personal branding photography for real estate agents. Look your best on your listings, website, and social media.
Transform empty rooms into beautifully furnished spaces digitally. A cost-effective way to help buyers visualize the potential of any listing.
Professional project completion photography for contractors, builders, and developers. Showcase finished work with high-quality images for portfolios, marketing materials, and client deliverables.
Bundle & save — discounts are applied when services are combined or added to packages. View bundles →
Hi, I'm Riley Earl, owner of REF Media Company. I moved to Penn Yan in 2020 and quickly fell in love with the Finger Lakes region. Photography and videography have been a passion of mine for over 10 years, and in 2020 I turned that passion into a full-time business.
Over the past several years I've had the opportunity to work with a wide range of local businesses — including wineries, breweries, restaurants, and tourism brands — creating photo and video content that helps them tell their story. Through that experience, I discovered a particular passion for real estate media.
Today, much of my work focuses on partnering with real estate agents and property owners to showcase homes at their very best. My goal is simple: provide a seamless client experience while delivering high-quality media that helps listings stand out, attract buyers, and sell faster.
Being based in Penn Yan allows me to work closely with agents and businesses across the Finger Lakes, and I'm always excited to help bring the next property to life.
Bundled packages save you money and cover everything your listing needs. All prices are for homes under 2,000 sq ft serving all of the Finger Lakes.
* Starting price for homes under 2,000 sq ft serving all of the Finger Lakes. Additional charges may apply for larger homes or greater distances. Contact us for a custom quote →
A selection of recent shoots across the Finger Lakes region — interiors, exteriors, drone, and twilight photography.
















Choose exactly what the property needs, know what happens next, and receive every finished asset in one organized place.
Pick a package or build your own shoot from photos, drone, video, floor plans, and 3D tours. The order form keeps the services, property details, access notes, and preferred timing together from the start.
A few minutes onlineYou receive a confirmed appointment and clear arrival window. I capture the property around the services ordered, with a consistent approach designed for complete, useful coverage—not just a handful of highlight images.
One coordinated visitEvery image is edited, reviewed, and organized before delivery. Photos are prepared in a natural walk-through order, so the finished gallery is easier for an agent, owner, or marketing team to use immediately.
Photos within 24 hoursYour finished media arrives on a clean delivery page instead of being scattered across emails. Download photos, open videos and tours, view floor plans, share links, and return to the project later from your client portal.
Available whenever neededThe delivery is built to remove the extra sorting, resizing, link hunting, and follow-up that normally happens after a shoot.
Have a property ready?
Build the order online, or send a message if you need help choosing the right coverage.
Riley does a great job! Quick turnaround time, personable, and effective communicator. I've used him multiple times for drone photography and am constantly impressed with the shots he gets. He is aware of the lighting and even makes suggestions as to the best time of day to take photos & videos. Highly recommend!
As a local real estate agent, I have worked with Riley on many projects, both video and photography. I continue to use him to benefit and grow my business. He does good work in a professional and timely manner. Always willing to go the extra mile and comes up with some great ideas. He's also a super nice guy!
We have hired Riley for multiple projects and we're always amazed at the detail and quality of his pictures and videos. We especially love his drone shots.
Riley has taken our company photos and job site photos many times over the past few years. I especially love his drone shots. He does great work and we will continue to hire him back.
Everything you need to know before booking your shoot. Don't see your question here? Reach out directly.
Book a Shoot →Finished photos are normally delivered by the end of the next day and are guaranteed within 24 hours of the shoot. Video, floor plans, and 3D tours can require additional processing; when that happens, your photos can be delivered first and the remaining media is added to the same project as soon as it is ready.
You receive a private delivery page by email, and portal clients can also find every project in their account. Photos arrive already organized in a natural listing order and can be viewed before downloading. Download one image, the entire gallery, or web- and full-resolution sets; video, floor plans, 3D tours, and property-site links live beside the photos instead of being scattered across separate emails.
A standard residential property commonly receives 30–60 finished images, but the final count follows the home rather than an arbitrary limit. Larger homes, short-term rentals, detailed commercial spaces, and construction projects may need more. Duplicate angles and weak frames are removed so the delivered set is complete without being repetitive.
Yes. When speed matters, the finished photo gallery can be released first and the delivery message will clearly identify anything still processing. Video, floor plans, and tours are then added to the same project, so you do not need to manage a second property page or lose the original link.
Most photo-only residential shoots take about 45–75 minutes. Floor plans, drone coverage, video, 3D tours, larger properties, and detailed short-term-rental styling add time—often bringing a full package to 90 minutes or more. The order form uses the selected services and square footage to estimate the on-site time before scheduling.
Finish cleaning and styling before the appointment, clear counters and personal items, make beds, replace burned-out bulbs, open blinds, hide trash cans and pet supplies, move vehicles away from the front of the property, and tidy exterior spaces. The camera moves continuously through the home, so having every room ready when the shoot begins protects the schedule and produces a more consistent gallery.
Interiors can usually be photographed in most weather. Exterior quality, drone flights, waterfront views, and twilight sessions depend on light, wind, precipitation, visibility, and FAA restrictions. If only part of the media is affected, we can often complete the interiors and return for the weather-dependent portion. Natural-looking sky replacement is included on standard exterior photos when appropriate.
We understand schedules change. Please contact us as soon as possible to reschedule and we'll find a new time that works. We're flexible and always happy to accommodate when we can.
Yes. Add services from your portal or contact us before the appointment so enough time can be reserved. Pricing updates from the current rate card, and when the selected services match a package, the order can use the package price instead of charging every item separately.
We serve all of the Finger Lakes region, based out of Penn Yan, NY. This includes Seneca Lake, Keuka Lake, Cayuga Lake, Canandaigua Lake, and the surrounding communities. Have a property outside this area? Reach out and we'll see what we can do.
Your delivery is prepared for the project it was commissioned for—such as the property listing, rental marketing, company website, portfolio, or social channels. If another company, publication, homeowner, or third party wants to reuse the media for a different campaign, contact us so the appropriate usage can be confirmed.
Based in Penn Yan, NY — centrally located to serve agents and property owners across the entire Finger Lakes region.
Serving agents and property owners across the entire Finger Lakes region.
Book Your Shoot →
Ready to book a shoot or have questions about services? Fill out the form and I'll get back to you promptly. You can also book directly online.
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For immediate booking, visit the client portal →